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Ben Peters | NBC Universal – Technical Account Manager

Single point of contact and project co-ordinator for global business functions and the centralised support of group wide initiatives. Managed multiple projects, supporting digital and traditional broadcast operations.


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Senior Technical Account Manager

NBC Universal | London | Aug 2007 to Feb 2009

Single point of contact and project co-ordinator for global business functions and the centralised support of group wide initiatives. Managed multiple projects, supporting digital and traditional broadcast operations.

Personal Profile

Senior Technical Account Manager

  • Established business communication infrastructure across 3 continents, 10 offices. Facilitated more efficient communications with the centralised management team and promoted successful working relationships with the regional channel variations.
  • Led the co-ordination of IT infrastructure and broadcast change requirements for 10 TV channel brands worldwide; 38+ regional channels within the GE/NBCU centralised business model. Reducing regional overheads and simplifying support/change procedures.
  • Global multi-channel communication systems, broadcast and technology alignment
  • Responsible for the EMEA brand and marketing campaign alignment.
  • Managed the change, quality and project risk within a global structure for NBC EMEA offices.
  • Team management – 2 full time reports, plus global project team members and contractors
Personal Profile


  • Responsible for the development of international and regional websites and the unification of shared online resources, such as a digital asset management site, achieving reduced localised costs, cohesive market branding. (Including online community iVillage) 
  • Responsible for the propagation of local implementations across the other regional business. Accelerating the uptake of technology and procedures and standardisation of technology platforms.​
  • Developed NBCU Global network businesses and their brands in collaboration with the local FD and MD.
  • Organised the resulting requirements and coordinated the transformation/change management global resources within NBCU and GE.
  • Leverage initiatives from regional and global franchises, align business growth for maximum efficiency

NBCUniversal was formed on August 2, 2004 with the merger of General Electric's NBC with Vivendi Universal's film and television. It owned many entertainment television channels in Europe and Latin America. In the early years of the twentieth century, NBC and Universal began creating their extraordinary legacies in the exciting new worlds of motion picture production and distribution, location-based entertainment, and radio and television production and broadcasting. Today, as one company under the ownership of Comcast, NBCUniversal continues to build on this legacy of quality and innovation.

Universal Studio
Personal Profile

As a member of the acquisitions and mergers team:

  • I coordinated the integration of Sparrow Hawk Media (SHM).
  • Worked with management and business dev. to coordinate the integration strategy for the 5 SHM offices and 150 employees.
  • Implemented the restructuring of HR, Finance, Legal, IT, Tech Ops and Marketing operations creating centralised business functions. The resulting formation was designed to reduce operational overheads, improve coordination and greater efficiencies for brand management.
  • Coordinated the physical global departmental moves and buildings consolidation plan.
  • Worked with marketing and creative to implement NBC brand style guide to maximise portfolio brand recognition and cross-promotional benefits for European channels SyFy,13th Street, iVillage, Hero’s.
The Business

Sparrowhawk Media Group.

In 2007, NBC Universal acquired Sparrowhawk Media Group,  a collection of digital television channels. The purchase more than doubled the number of international channels in NBC Universal’s portfolio. Sparrowhawk’s international network of drama channels available on most continents under the Hallmark Channel brand, but Diva TV, Movies 24, and KidsCo channels were also available.

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