Multi Channel Marketing Project Manager
Ben Peters – CreatorMail | London/Paris/Brussels | 2009 – 2011
I managed the delivery and development of direct marketing and communications. Working directly with and influencing key stakeholders and business teams worldwide.
Focused on MSD’s Multichannel Marketing Capabilities and Analytics team, I managed the delivery and development of direct marketing and communications across 27 countries in the EMEA+C region. Working directly with stakeholders and business teams worldwide, I facilitated dynamic marketing campaigns in alignment with regional requirements and specific local variations.
Personal Profile
Responsibilities
- Management of requirements, change, quality and risk management within a European and global infrastructure.
- Delivery and management of Email Marketing with a combined global delivery rate of over 5 million a month. (35 markets, 15 languages).
- Sector leading clients – TUI, First Choice, HMV, Thomson, Late rooms, Merck.
Personal Profile
and Achievements
- Stakeholder Management across multiple European locations.
- Technical coordination of product customisation and support of European marketing email campaigns
- Account management and support of all client email activities.
- Worked with medical journal the Lancet to deliver high demand content.
CreatorMail
£2M / 1-100 employees
Award winning e-CRM, e-mail marketing platform, engagement warehousing, full service creative, analytics & program management, with international client base.
Set up in 2005, London based Creator-Mail Limited is an award winning digital agency specialising in driving revenues online through creative eCRM initiatives across all digital & data capabilities. Its clients include, amongst others, Virgin Media, Merck Sharp & Dohme and TUI Group.
In 2016 Creator-Mail Limited was acquired by ITG portfolio enabling the company to offer a deeper level of marketing intelligence and customer insight to clients.
Business Areas
- Medical
- Travel and Tourism
- Retail
Business Skills
- Consultancy / Analysis
- Technical Team Lead
- B2B communications
- European and Global Account Management
IT Skills
- System Architecture
- Email Campaign Management
- Technical Development lead
- Lyris Email
- Multi Channel Marketing
Clients / Projects
- Responsible for the development of data driven and customer targeted communication
- Coordinated MSD communications across global, regional and country based business units.
- Coordinated the implementation of dynamic content newsletters and marketing campaigns
- EMEA Stakeholder management throughout the planning, development and delivery cycle
- Point of escalation for issues and change requests as well as “business as usual” projects.
- Email Marketing campaigns with a combined global delivery rate of over 10 million a month. (LYRIS).
- Accountable for the definition of SLAs and the reliable delivery of customer campaigns globally.
- Managed a dedicated customer support process and helpdesk for issue management and resolution.
- Responsible for the product management and development of a SaaS based marketing service.
- Change, quality and risk management within a European and global structure.
- Global stakeholder coordination, translation of requirements and briefing of internal & offshore development.
Multi Channel Marketing Project Manager
Ben Peters – CreatorMail | London/Paris/Brussels | 2009 – 2011