Ben Peters | CreatorMail – Multi Channel Marketing Project Manager

CreatorMail

Multi Channel Marketing Project Manager

Ben Peters – CreatorMail | London/Paris/Brussels | 2009 – 2011

I managed the delivery and development of direct marketing and communications. Working directly with and influencing key stakeholders and business teams worldwide.

Focused on MSD’s Multichannel Marketing Capabilities and Analytics team, I managed the delivery and development of direct marketing and communications across 27 countries in the EMEA+C region. Working directly with stakeholders and business teams worldwide, I facilitated dynamic marketing campaigns in alignment with regional requirements and specific local variations.

Personal Profile

Responsibilities

  • Management of requirements, change, quality and risk management within a European and global infrastructure.
  • Delivery and management of Email Marketing with a combined global delivery rate of over 5 million a month. (35 markets, 15 languages).
  • Sector leading clients – TUI, First Choice, HMV, Thomson, Late rooms, Merck.
Personal Profile

and Achievements

  • Stakeholder Management across multiple European locations.
  • Technical coordination of product customisation and support of European marketing email campaigns
  • Account management and support of all client email activities.
  • Worked with medical journal the Lancet to deliver high demand content.

CreatorMail

£2M  / 1-100 employees 

Award winning e-CRM, e-mail marketing platform, engagement warehousing, full service creative, analytics & program management, with international client base.

Set up in 2005, London based Creator-Mail Limited is an award winning digital agency specialising in driving revenues online through creative eCRM initiatives across all digital & data capabilities. Its clients include, amongst others, Virgin Media, Merck Sharp & Dohme and TUI Group.

In 2016  Creator-Mail Limited was acquired by ITG portfolio enabling the company to offer a deeper level of marketing intelligence and customer insight to clients.

 

Business Areas

Business Skills

IT Skills

Multi Channel Marketing Project Manager

Ben Peters – CreatorMail | London/Paris/Brussels | 2009 – 2011