Ben Peters

Specialist Ecommerce Digital Media Agency and integrated global logistics

RedHotPenny / SEKO logistics

An award-winning digital agency providing a mix of integrated digital marketing services.

Custom built online marketing campaigns and strategies. In house development of a fully featured inhouse Microsoft technology based ecommerce platform supporting multiple clients and bespoke light-weight ecommerce offerings through Umbraco based solutions providing the client with powerful online marketing options and capabilities.

Strategic partners SEKO logistics have network of multi-user logistics sites in the US, Asia and Europe. Worldwide eCommerce fulfilment allows eretailers and traditional brick-based retailers can outsource their entire international logistics and ecommerce operation allowing the customer to confidently implement a solution across multiple channels.

seko logistics
Red Hot Penny


RHP / SEKO | Reading | 2009

Digital Opertations Manager

Responsible for the management and success of the complete customer base from conception, delivery and production support.

Organising the internal teams and point of contact for customers I organised the delivery of ecommerce websites (£40k to £500k) and online business solutions, supporting the development of the business and the satisfaction of the customer.

Portfolio include online marketing, pay per click and SEO solutions as well as the development of a bespoke ecommerce platform and the development of Umbraco ecommerce sites.


  • Team management of 20 technical developers delivering bespoke eCommerce solutions.
  • Account management and support escalation point for all client and development issues.
  • Sole accountability for the project management of all internal and customer projects (up to £150k).
  • SCRUM and Waterfall projects – ecommerce on a custom platform (.Net) and Umbraco CMS applications


  • SMT member, responsible for the development of the business during a period of 70% growth in revenue.
  • PTL (Production Team Leads) Accountable for the coordination and management of all production deliverables, account and support management.
  • Accountability for the service delivery of development and customer success.
  • Full responsibility for the digital service delivery of the business.

Projects and Achievements

Royal Brochure site

Windsor Great Park

Working directly with the Crown Estate, Red Hot Penny were commissioned to provide a new approach for their website and included curation of content and imagery.

In collaboration with the head ranger and the head of communications, the team set about creating an engaging and vibrant look and feel that would set a new trend for the estates approach to customer engagement.

As a legally abiding organisation the site had to incorporate many rules and regulations around imagery and content with transparency and fact based reporting being of paramount importance in the brief. Therefore the customer was involved on a daily basis as product owner, helping to guide the agile nature of the delivery and ensuring an acceptable level of quality at every point.

Technically the site is Umbraco based with custom components and front end feature to make the creation of additional and future pages something the client can consider. 

The site included a seasonal attribute that allowed the estate to manage content at a sitewide basis, displaying different content and images at different times of the year in alignment with their regular marketing strategy. 

Leveraging the CMS capabilities of Umbraco the simple interface allows the business to all contribute and coordinate for events across the estate.


The Crown Estate

The Crown Estate is a progressive independent commercial business, created by Act of Parliament. Our portfolio includes the whole of Regent Street and much of St James’s in London’s West End, prime regional shopping centres, Windsor Great Park, rural land and coastline, and the UK’s seabed.


Supply Chain Solutions


Supporting the global growth of SEKO logistics from its US based into the UK and Europe, RHP helped where engaged to assist in the development of European orientated communications and leverage our experience in ecommerce and multi level integrations to support SEKOs business ambition to become the logistic provider of choice.

In collaboration with branding agencies, the team developed firstly a look that conveyed the reliability and efficiency that was key the businesses ambition to break into the European logistics business.

Coupled with the new brand the business developed an online portal that not only communicated the values and news about the business  but also had capability for future language and regional content variation.


SEKO logistics

With over 120 offices in 40 countries worldwide, their unique shareholder management model enables businesses and individuals to benefit from Global implementation experience and expertise across all industry sectors, coupled with vital in-country knowledge and service at the local level.

SEKO Logistics has been named a ‘Top 3PL for 2022’ by Multichannel Merchant, a leading intelligence source for key decision makers responsible for ecommerce, management, marketing and operations at companies selling merchandise through multiple channels.

Ecommerce and Online Retail website

Mou Boots

Working directly the customer / owner of the business, MOU is a importer / retailer of Italian footwear.

The challenging ask was the guide the customer through the full end to end creation of an online eCommerce solution.

From product photography, content and brand implementation the team developed an engaging show case for the product and an efficient, effective checkout process.

Supporting the customer through this process whilst consulting on marketing strategy and ensuring the technical team delivered to budget and timeline was a challenge with the ultimate satisfaction of true delivered benefit.

MOU - live simply. love nature


Cult London label mou offers original, hand-crafted footwear in premium natural fibres. Warm, durable and sensually soft, mou shoes are loved by fans for the offbeat back-to-nature feel and eclectic styling.

At mou, ethical and eco-friendly production is a priority. Design innovation combines with traditional hand-craft manufacturing techniques, to maximise the natural beauty of leathers in the collection. Styles are created with comfort in mind and feature long-lasting soles and finishings.


RHP business development

Growth and adaption in a challlenging market

As a start up technical business METAKINETIC created technical solutions for ecommerce clients, ultimately committing to developing their own Microsoft  technology eCommerce platform, incrementally growing its capabilities and effectiveness to support the ever growing portfolio of clients.

With the explosion in multimedia and social media, technical capability wasn’t enough and so the business diversified, adapting to the requirements and opportunities with their customer base.

Ultimately the revenue focus meant that developing and maintaining your own CMS ecommerce system was not effective and the business pivoted accordingly to maximise potential.

Other Projects

A selection from the other significant projects undertaken

Vector Watches

Bespoke brochure site for watch manufacturing startup VECTOR



direct sales with a direct-to-consumer marketing strategy



In house brochure site developing communications and business growth