Ben Peters | BT Fresca / Expedite – Senior Project and Account Manager


Senior Project and Account Manager (TAM)

Ben Peters – BT Fresca | London | 2012 – 2014

Responsible for the full project and account life cycle in the implementation of international ecommerce retail solutions and marketing initiatives.

Personal Profile


  • The planning, specification and implementation of online retail solutions including store front, mobile, catalogue management, administration, click and collect + POS retail systems for major high street retailers.
  • Consultant responsible for the implementation of, Ireland’s largest retailer. (£300k)
  • Development of bespoke digital solutions for niche brands GLTC and Farrow and Ball.
  • Coordination of the offshore and internal project teams to the purpose of a combined, on-time delivery.
  • High Street FMCG clients – Dunnes, Farrow and Ball, GLTC, Warehouse, Karen Millen, Oasis, WHSmiths, Cousins.
  • I facilitated workshops and business analysis for the scoping and defining new projects.
Personal Profile

and Achievements

  • Day to day operational partnership with clients, supporting their business objectives through domain expertise and complementary technologies
  • I defined and documented business requirements in a SOR / SOW based definition process.
  • Responsible for business development and revenue generation on my specific accounts.
  • Managing all escalations and monitored service delivery, running reports, and statistics, reviewing KPI’s.
  • Conducted site visits to the customer to maintain relationships, explore revenue opportunities.
  • Define and implement clear communication and escalation procedures.
  •  Support and Change request management – prioritisation, resource allocation and stakeholder management.

Overview. BT Expedite provides innovative, proven technology and business solutions for retailers. BT Expedite are BT’s retail specialists. They enable better customer engagement, drive operational efficiency and support scalable growth by providing innovative, proven technology and business solutions for retailers.

Fresca was an independent ecommerce agency that provided fully managed and hosted e-commerce services to over 20 retailers, including Thomas Pink, Great Little Trading Co., Habitat, Moss, Whistles, Harvey Nichols and Mosaic Fashions — the parent company of Oasis, Karen Millen, Warehouse, Shoe Studio, Principles and Coast.

IN 2008 BT brought the agency saying that the acquisition would strengthen the e-commerce and IT integration capabilities of BT Expedite, its retail solutions division, and will provide multi-channel shopping for retail customers.


Senior Project and Account Manager (TAM)

Ben Peters – BT Fresca | London | 2012 – 2014

Business Areas

Business Skills

IT Skills

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