Multi Channel Marketing Project Manager
Ben Peters – MarketOne| London | 2010 – 2011
Technical account manager supporting online multi language, business to business marketing communications for customers across Europe.
Responsible for the design and development of B2B customer acquisition and retention programs via email, social media and online presence.
- Global marketing automation services for business to business (B2B) and business to customers (B2C).
- Supporting customers with their strategic and the implementation of the supporting marketing strategy.
- Design and implementation of engaging marketing campaigns that ensure customer loyalty, retention and increased sales opportunity. This includes mini sites, email campaigns and sale funnel optimisation.
- Leverage initiatives from regional and global groups and franchises, align business growth for maximum efficiency.
- Local Post production support and transfer of knowledge to global operational teams.
- Global communication and documentation of regional daily requirements, business status and future strategy.
Implementation of high performance online marketing campaigns for
Aberdeen Asset Management
£50 Millon/ 500 employees
A global demand generation agency that supports the Strategy & Planning of marketing automation services through teleservices and marketing technology.
MarketOne is a global demand generation agency. We create and nurture leads, retain and grow customers, and give clients the confidence their marketing investments will produce quantifiable returns.
We excel in sectors where multiple decision makers evaluate complex products over a long buying cycle. Using a blend of insight and automation, we connect conversations across channels and over time.